Now, Now Every Children

Now, Now Every Children is an indie rock band from Minneapolis, Minnesota, known for their introspective lyrics, dreamy melodies, and atmospheric soundscapes. Here are several key facts about the band:

1. Formation and Early Career: Now, Now Every Children was formed in 2003 by high school friends Cacie Dalager (vocals, guitar) and Bradley Hale (drums). Originally known simply as "Now, Now", the band started as a side project while Dalager and Hale were still in high school. They self-released their debut EP, "Not One, But Two", in 2008, gaining attention for their emotive songwriting and dynamic performances.

2. Evolution of Sound: Over the years, Now, Now Every Children underwent a sonic evolution, transitioning from their earlier emo and indie rock sound to a more atmospheric and experimental style. Their music became characterized by ethereal guitar textures, electronic elements, and Dalager's haunting vocals, creating a lush and immersive listening experience.

3. Breakthrough Album "Threads": Now, Now Every Children achieved critical acclaim with their sophomore album, "Threads", released in 2012. Produced by Howard Redekopp (Tegan and Sara, New Pornographers), "Threads" showcased the band's maturation as songwriters and musicians, earning praise for its emotional depth, intricate arrangements, and infectious hooks. The album featured standout tracks such as "Thread", "Prehistoric", and "School Friends".

4. Band Name Change: In 2012, Now, Now Every Children officially changed their name to "Now, Now" to coincide with the release of "Threads". The decision to drop "Every Children" was made to simplify the band's name and reflect their evolving identity and sound. As Now, Now, the band continued to captivate audiences with their introspective lyrics and dynamic performances.

5. Continued Success and Musical Exploration: Following the release of "Threads", Now, Now continued to tour extensively and explore new musical directions. They released the singles "SGL" and "AZ" in 2017, teasing a forthcoming album. Now, Now's music has been featured in various TV shows, films, and commercials, expanding their reach and introducing their music to new audiences around the world.

In summary, Now, Now Every Children is an indie rock band known for their introspective lyrics, dreamy melodies, and atmospheric soundscapes. With their evolving musical style and emotionally resonant songwriting, Now, Now has solidified their status as a beloved and influential presence in the indie music scene.