Michael Viner

Certainly! Here are some facts about the performer Michael Viner:

1. Music Producer and Record Label Executive: Michael Viner was a music producer and record label executive known for his contributions to the music industry. He founded the record label "Pride Records" in the 1970s, which became known for releasing a variety of albums across different genres, including soul, funk, and disco.

2. The Incredible Bongo Band: One of Michael Viner's most notable achievements was his involvement with The Incredible Bongo Band, a project that he initiated in the early 1970s. The band's most famous recording, "Apache", was originally a cover of an instrumental track by The Shadows but gained newfound popularity when it was sampled by numerous hip-hop artists, including DJ Kool Herc, Afrika Bambaataa, and Grandmaster Flash. The drum break from "Apache" became one of the most sampled beats in hip-hop history, making The Incredible Bongo Band and Michael Viner influential figures in the genre.

3. Film Producer: In addition to his work in the music industry, Michael Viner was also involved in film production. He produced several movies throughout his career, including "Girl in Gold Boots" (1968) and "The Black Gestapo" (1975). Viner's experience in both the music and film industries allowed him to explore creative synergies between the two mediums, contributing to the cultural landscape of the 1960s and 1970s.

4. Entrepreneurial Ventures: Michael Viner was known for his entrepreneurial spirit and willingness to explore new business opportunities. In addition to founding Pride Records, he also ventured into other areas of the entertainment industry, including publishing and talent management. Viner's diverse interests and entrepreneurial endeavors underscored his commitment to innovation and creativity in the ever-evolving world of entertainment.

5. Legacy: Michael Viner's contributions to the music industry, particularly through his involvement with The Incredible Bongo Band, continue to be celebrated by music enthusiasts and historians. His role in popularizing "Apache" and its enduring influence on hip-hop music have solidified his place in music history. Despite his passing in 2009, Michael Viner's legacy lives on through the timeless music he helped create and the impact he made on multiple facets of the entertainment industry.